The beginning of this line of work for me began January 1, 1990. I was doing what I enjoyed which was being a radio DJ. It didn’t pay well so to supplement I also sold radio advertising. In small markets you also sweep floors. One day I stopped to see a business person about advertising on the radio. He told me no thank you and said he used things like this and handed me a fist full of imprinted items including pens, magnets and calendars complete with his company information on it.
Regarding radio advertising, did you ever consider AM radio? I used to pay less than 45 per spot for sixt second spots. it was a news talk radio station that also played CNN headline news. People driving in traffic, listening to AM radio were all hearing my commercials. when doing radio advertising it is still expensive if you target certain shows but what i did was called blanket advertising. i would buy a certain number of spots per 24 hour period.
Quote testimonials and endorsements with your auditory clients. Auditory people think in “words” rather than feelings or pictures. They love to hear what other people have to say about your products or services.
The other option is to sign up for subscription service like Napster. The downside to this is that it costs, but there are benefits one does not get with free internet radio. Here you can find a variety of Hebrew artists and choose what you want to listen to at any given time. This is the option that I personally chose because the subscriptions are not overly expensive and it allows me to listen to the Hebrew music that I like. I enjoy listening to Yael Naim songs that are in Hebrew along with the Idan Raichel Project. Napster also carries a number of artists who perform more traditional Hebrew music.
The legendary rocker has done it all from his music career to reality star and show host. With more than 25 albums sold, 15 top 40 hits and winning “Celebrity Apprentice: Season 3,” Michaels’ career continues to move after more than 20 years in the entertainment business. His current album “Custom Built” debuted at no. 1 on the hard rock and independent charts. His new VH1 show “Life as I Know It” premieres October 18.
You can easily get a list of radio stations by doing a bit of net research. Don’t use the shotgun method and send stuff out indiscriminately. Do the research and find out what shows would fit best and how you can contact them. In most cases, with some persistence, you will be able to find out how they would like the material to be sent to them. The easiest way to get your material straight into the garbage is to send it to the wrong show or person at the station.
Each one of the areas we’ve talked about, are simply introductions to get you thinking in the right direction. In the meantime, get your name out there and get your phone ringing, build some rapport, search out and overcome objections, then watch your bookings soar. With a little effort, you can be working every weekend and raking in big bucks. Being a DJ is a blast. Making a huge income while doing what you love is off the charts!